What is social media and what is its role in marketing? Social media is a relatively inexpensive medium that is used to combine technology with social interaction through words, images and videos. This media usually uses the internet to run it, such as Twitter, Facebook, YouTube, and so on.
Social media allows market participants to communicate with each other, customers and potential customers. Social media gives an “identity” to the “brand” or brands being marketed and helps you to spread your message in a relaxed and communicative way. Use social media if you want your “merchandise” to get the public’s attention:
We can use social media to define our identity and our products.
We can create relationships and communication with other people by using social media to get them to know our products and company.
Social media makes us look “real”. Don’t just talk about our products, but occasionally insert personality us to appear more “human” and real. Find the right approach style for you with your “followers” to offer your products.
Consistency. If you are not able to be consistent in interacting, it is better not to use this medium because it will waste your time and that of others.
Use social media to create the personality behind your “brand” and relationships with your customers. If you can use it properly, you will not only get customers, but also loyal customers.
The Importance of Social Media for Customers
At this time, business people should start to explore different possibilities to increase the chances of success. The market in every industry is very competitive, this is what makes business owners and managers to think more creatively. Smaller and newer (home-based) businesses in particular will have to work hard to find ways to increase their success, as they have to compete with many large companies that have been successful.
Good relationship with customers
Customers will be much happier dealing with companies with which they have an emotional or close relationship. By building relationships with your customers, you can evoke more emotions. As well as providing SMS for customer service for your loyal customers. In addition, social media can make it easier for you to build good relationships and let your customers know. It also gives your business a ‘voice’ and a ‘face’ rather than just a regular company.
Customer is king
One thing every business needs to remember is that the customer is king. Without your customers you have no business so it is very important that you put them at the forefront of everything. Access to social media platforms can prove invaluable to businesses when it comes to dealing with customers, which in turn can help increase success rates. So, why is social media so important to your customers? Well, here are some of the main reasons why social media is so important to your customers:
Engage your customers
You’ve probably heard experts talk about the importance of effective customer engagement. Social media is a great way to keep customers engaged, which is an important part of earning their respect. You can add posts and information to grab their attention and you can engage with them on a much more personal level using this method.
Speed up communication
When contacting you, customers want to be able to use a method that is fast and easy to use. Hence, this is where social media can prove to be very important when it comes to customer communication. Your customers can contact you in a very easy way and you can provide a fast response, which is something that all customers will appreciate.
Providing information to them
Your customers want to stay informed about special offers, events and promotions you may have about your products. The easiest way to do this is to share the information on social media. That way, your customers will then know when there are offers, monthly discounts, or other promotions.