Instagram versus the Great Celebrity Gang-Up?
The photo-sharing app, which is owned by Meta, found itself under fire this week over how it has changed over time. The pile-on started on Monday, when Kylie Jenner, the beauty mogul with 361 million Instagram followers, shared an image on the site that read: “Make Instagram Instagram again. (stop trying to be tiktok i just want to see cute photos of my friends.) Sincerely, everyone.”
With a “PLEASEEEEEEE” on her Instagram Story, Ms. Jenner, who has the third most followers on the platform, lit the flame of celebrity criticism.
“PRETTY PLEASE,” Kim Kardashian, Ms. Jenner’s half sister and the seventh most followed Instagram user, echoed in a later Story.
On Tuesday, Adam Mosseri, the head of Instagram, tried to tamp down ire from users over how the app has rolled out features that make it more like TikTok, the hugely popular Chinese-owned video