Social media marketing can have a significant positive impact on your brand, boosting its visibility and credibility. However, it is no easy task to succeed in it as there are numerous social media marketing mistakes that you can fall into while trying to spread the word, even if you are an experienced marketer.
This article discusses 6 common social media marketing mistakes that you should avoid in your social media marketing campaigns. If you’re not careful, they can undermine your efforts to improve your brand’s visibility.
1. Lack of content creation and publishing strategy
One of the worst social media marketing mistakes you should avoid is not having a strategy for the content that you create for your social media platforms. When you don’t have a clear strategy, you won’t know what type of content to create, when to post it, and who to target with it.
For example, you