What is social media and what is its role in marketing? Social media is a relatively inexpensive medium that is used to combine technology with social interaction through words, images and videos. This media usually uses the internet to run it, such as Twitter, Facebook, YouTube, and so on.
Social media allows market participants to communicate with each other, customers and potential customers. Social media gives an “identity” to the “brand” or brands being marketed and helps you to spread your message in a relaxed and communicative way. Use social media if you want your “merchandise” to get the public’s attention:
We can use social media to define our identity and our products.
We can create relationships and communication with other people by using social media to get them to know our products and company.
Social media makes us look “real”. Don’t just talk about our products, but occasionally insert … Read more